South By North Strategies, Ltd.

In a recent speech, Dennis Lockhart, the president of the Federal Reserve Bank of Atlanta, put forth a tale of two economic narratives. The second narrative — the one that Lockhart and his colleagues at the Atlanta Fed are forecasting — is especially disturbing.

The alternative narrative entails some fundamental changes in business practices and consumer habits. In this scenario, businesses have learned from the recession that they can operate permanently at leaner inventory levels and flat or lower employee head counts. And the impressive worker productivity gains measured in recent data continue to accumulate.
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Consumers, in this narrative, have assumed a quite different mind-set compared to the precrisis, prerecession “normal.” Chastened by the recession and high unemployment—consumers are simply more frugal and more inclined to save. And even if consumers wanted to resume prerecession spending habits, the consumer finance industry, in this narrative, will not accommodate previous levels of consumption.
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In this narrative, growth continues, but at a very modest pace, and unemployment is very slow to recede. The first narrative is a return to something resembling normal as we knew it; the second narrative describes a somewhat new and different world.