South By North Strategies, Ltd.

A weekend story in The Durham (N.C.) Herald-Sun discussed the potential for creative job growth in Durham. The story featured the perspective of John Quinterno of South by North Strategies, Ltd.

[Richard] Florida also noted in his post that the rise of the creative class combined with declines in blue-collar work could lead to more economic disparities — a sentiment echoed by [John] Quinterno.
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“A necessary response to growth in the creative class is to refocus attention on questions of work, wages, skills, and economic opportunity,” Quinterno said. “The community needs to ask itself how to harness the growth for the benefit of all residents.”